The Challenge

MTD Kitchen paid advertising campaigns were underperforming, resulting in inconsistent lead generation and limiting the sales team’s ability to close new business. They also needed to strengthen their digital presence to compete more effectively with premium brands and establish themselves as a trusted leader in a competitive market.

My Solution

I developed and managed a paid media strategy across Google Ads, Facebook Ads, Yelp Ads, and Instagram, focusing on high-ticket, high-intent audiences. I was able to stuff the sales pipeline with qualified leads, high-ticket sales, and tapped into a premium style by hiring photographers to take luxury style photos of after jobs. I also focused on conversion optimization, remarketing, and continuous campaign testing and maximizing return on ad spend.